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Overall score
4.7/ 5
SME Fit5/5
flat pricing + free tier
JTBD4/5
solid named JTBD
Integration5/5
API + Zapier + 8 integrations
Trust5/5
mature, founded 2015
Quality4/5
4.6 on G2 (200 reviews)
Compliance4/5
SOC 2 + GDPR
About
ManyChat is a chat marketing platform for building automated conversational flows on Instagram, WhatsApp, Messenger, and SMS. It is widely used by creators and ecommerce brands for lead capture, comment-to-DM automation, and post-purchase flows.
Best for: Creators and ecommerce brands automating Instagram and WhatsApp messaging.
Pricing
| Tier | Monthly | Annual /mo | Billing | Notes |
|---|---|---|---|---|
| Free | Free | Free | flat | 25 contacts; 2 channels (IG/FB); basic keyword automation |
| Essential | $14 | $14 | flat | 250 contacts; 2 channels; basic automations |
| Pro | $29 | $29 | flat | 2500 contacts; 3 channels; advanced automations · AI add-on $29/mo extra |
| Business | $69 | $69 | flat | Higher contact volume; all channels; advanced features |
Key features
- Instagram comment-to-DM automation
- WhatsApp broadcasts
- visual flow builder
- AI step for dynamic responses
- ecommerce checkout flows
Integrations
InstagramWhatsAppMessengerShopifyKlaviyoMailchimpZapierGoogle Sheets
Trust & compliance
- Founded
- 2015
- Status
- active
- SOC 2
- yes
- GDPR
- yes
- Data residency
- us
- External rating
- 4.6 on G2 (200 reviews)
- Last verified
- Apr 2026