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Overall score
3.6/ 5
SME Fit2/5
tiered pricing with step cliff + free trial
JTBD3/5
moderate JTBD clarity
Integration5/5
API + Zapier + 8 integrations
Trust3/5
growing, founded 2021
Quality5/5
4.8 on G2 (3,500 reviews)
Compliance3/5
GDPR
About
Instantly is a cold email outreach platform focused on email deliverability, offering unlimited inbox warm-up, sending account rotation, and AI-driven campaign optimization. It is popular among agencies and lead-gen teams running high-volume cold outbound.
Best for: Agencies and lead-gen teams running high-volume cold email at scale.
Pricing
| Tier | Monthly | Annual /mo | Billing | Notes |
|---|---|---|---|---|
| Growth | $47 | $38 | flat | Unlimited email accounts/warmups; 5K emails; 1K active leads |
| Hypergrowth | $97 | $78 | flat | 25K contacts; 100K emails/month; premium support |
| Light Speed | $358 | $286 | flat | 100K contacts; 500K emails/month |
| Enterprise | — | — | flat | Security compliance; custom volume · Contact sales |
Key features
- Unlimited inbox warm-up
- sending account rotation
- AI campaign analytics
- B2B lead database
- unified inbox
Integrations
GmailOutlookZapierHubSpotPipedriveSalesforceSlackMake
Trust & compliance
- Founded
- 2021
- Status
- active
- SOC 2
- unknown
- GDPR
- yes
- Data residency
- us
- External rating
- 4.8 on G2 (3500 reviews)
- Last verified
- Apr 2026