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Overall score
3.9/ 5
SME Fit2/5
tiered pricing with step cliff + free trial
JTBD4/5
solid named JTBD
Integration5/5
API + Zapier + 8 integrations
Trust5/5
mature, founded 1982
Quality4/5
4.5 on G2 (62 reviews)
Compliance4/5
SOC 2 + GDPR
About
Adobe Firefly is Adobe's family of generative AI models for images, vector art, and video, trained on licensed content for commercial safety. It is integrated into Photoshop, Illustrator, and Express via Generative Fill, Generative Expand, and Text to Vector features.
Best for: Best for design and marketing teams in the Adobe ecosystem who need commercially safe generative AI inside Photoshop and Illustrator.
Pricing
| Tier | Monthly | Annual /mo | Billing | Notes |
|---|---|---|---|---|
| Free | Free | Free | flat | Limited monthly credits; standard image generation; watermarked |
| Standard | $10 | $10 | flat | 2000 premium credits/mo; commercial use; ~20 video clips |
| Pro | $30 | $30 | flat | 4000 premium credits/mo; Adobe Express Premium; Photoshop web/mobile; ~40 clips |
| Premium | $200 | $200 | flat | 50000 premium credits/mo; ~500 clips; advanced models |
Key features
- Generative Fill in Photoshop
- Text to Image and Vector
- Generative Expand
- Firefly Video Model
- commercially safe training data
- custom models
Integrations
PhotoshopIllustratorExpressInDesignPremiere ProLightroomStockBridge
Trust & compliance
- Founded
- 1982
- Status
- active
- SOC 2
- yes
- GDPR
- yes
- Data residency
- global
- External rating
- 4.5 on G2 (62 reviews)
- Last verified
- Apr 2026